As a business owner, your goal is to achieve as much success as possible, but adding another marketing strategy to your plan may seem like an initiative that is too large to tackle. However, a multilingual marketing strategy can be the missing link for your company to reach your corporate goals.
The majority of companies only use English on their website, online store, and other marketing material. It seems like the obvious choice, as English has been the most popular language used in business and web content.
While English is a great choice for many markets, companies who rely on this language to communicate with international markets could be holding their online sales back from connecting with new audiences around the world. Your company’s online marketing strategy needs to adapt as the world’s population and demographics shift to ensure you remain competitive.
Let’s take a look at why your company should implement a multilingual marketing strategy today, and we will also help your business identify the easiest path forward to reach your goals!
What Is A Multilingual Marketing Strategy?
While the term “multilingual marketing strategy” may sound self-explanatory, it can be difficult to define because it involves using more than one language in your marketing approach. A multilingual marketing strategy involves translating content across languages while retaining the intent of the original message.
This type of marketing strategy involves more than just professional translations because a multilingual marketing strategy needs to consider the differences between cultures and people.
One of the first steps to building a multilingual marketing strategy is to translate content on your website. There are lots of tools to help you translate content, but most of the automated tools don’t capture the nuances of language between cultures.
This is why you should always use a professional native-speaking translator to help you with multilingual marketing strategies.
Why Is A Multilingual Marketing Strategy Important?
Implementing a multilingual marketing strategy will help your business gain a competitive edge and reaching your target audience.
Your company’s website and online content gives you the ability to reach people around the world. This means that your company can generate new revenue streams and tap into emerging markets by creating content that speaks the native speakers of your target audience.
Speaking in the native tongue of your customers is important because it helps you build trust with prospective buyers. Research continues to show that companies increase sales when their online stores are translated into the native languages of readers because it removes several obstacles between the sale.
Here are eight ways that translated web content can help your business increase sales today!
1. English Isn’t The Only Language Used Online
While billions of people around the globe do speak English, even more people communicate in languages other than English. This means that you have the opportunity to break into new markets to offer your products and services with content translated into the native language.
Those two languages exceed approximately 1.5 billion people who speak English worldwide. Therefore, it can be ascertained that English is not the most important language online.
2. People Prefer Content In Their Native Language
Most people who are bilingual speak their native language while also having a conversational understanding of English. While most of the world understands English, most people prefer to communicate in their native tongue.
People tend to feel more comfortable communicating in their native language, and your business can build a relationship with potential customers by having professionally translated content that speaks to them.
3. Translated Content Helps To Establish Trust
People want to work with a business that they can trust. If your website features languages other than English, it shows your audience that you care enough to cater to their needs and this helps you build trust with them throughout the Customer Journey.
Since your online customers are not able to interact with you in-person you need to do everything that you can to establish trust with your audience as quickly as possible.
Using a professional marketing translation company means that you can gain the trust of your customers and drive more sales today!
4. Gain A Competitive Edge
Let’s face it; it’s a dog-eat-dog world out there. If you want to stand ahead of the competition, you need to be unique.
Since so many business owners use a monolingual marketing approach, by presenting content in multiple languages, you’ll automatically stand out from the crowd.
5. Expand Your Reach & Target New Audiences
When you use a multilingual marketing approach, not only will you reach a larger demographic in your home country, but you’ll reach a large demographic worldwide.
Your local market could easily become a global market, or you can use a multilingual marketing strategy to attract new customers in different cities or regions in your home country.
6. Drive More Qualified Traffic To Your Site
When you’re content appeals to a larger audience, you’ll see a marked increase in traffic. Incorporate multilingual SEO strategies into your marketing strategy and traffic to your website will boom.
7. Close More Online Sales
A larger audience leads to more traffic, and more traffic leads to more sales; especially when your content appeals to your site visitors. It’s estimated that businesses that use a multilingual marketing approach see a 20 percent increase in their conversion rate.
8. Reduce Operational Costs
If you’re aiming to go international, translating your website is much more cost-effective than other marketing strategies that aim to attract a global audience; plus, it offers a huge return on investment.
In an era where consumers can access whatever they’re looking for with a few clicks of a mouse or taps on a screen, it’s crucial that you’re communicating with your target audience in languages that they speak.
By using a multilingual marketing approach, you’ll stand ahead of the competition, experience more traffic, build stronger connections with your audience, and experience significant growth.
If you’re serious about increasing the success of your business, you seriously need to consider incorporating multilingual marketing into your strategy. You’ll start seeing results almost immediately as you continue to reach a new market around the globe!