In today’s interconnected world, the internet has become a powerful tool for businesses and individuals alike to reach a global audience. For translation blogs and language professionals, the potential for international exposure is immense. However, to tap into this vast global market, it is crucial to understand and implement multilingual Search Engine Optimization (SEO) strategies. […]
Marketing
Can Content Marketing Help the Translation Industry?
Content marketing is one of the main tactics every brand and business uses, making it no exception to the translation industry. And with very good reason, as the graph below indicates: (Source) Evidently, content marketing is one of the most fruitful ways to attract new leads and urge prospects further down the sales funnel by […]
Website Translation: A Recipe for a Global Brand’s Success
E-commerce platforms, company websites, landing pages, apps, and other similar platforms have a common denominator – communication. All these platforms are created to communicate a message to as many people as possible. In fact, the online environment can be the one-way ticket to success for any brand regardless of size and product(s). The trick is […]
What is Keyword Optimization and Does Your Business Need It?
Marketing today has evolved from traditional marketing to digital marketing. All this is thanks to the internet and technology. As a business owner today, having a digital marketing strategy is the path to the success of the business. All digital marketing strategy created revolve around keywords. From link building, content optimization to social media sharing […]
How Hiring a Translation Company can Boost Your Business Growth?
An apple a day keeps a doctor away they say. But what if you do need the help of a doctor? Is the apple really worth it? Similarly, in the business world, you have to rule out every possibility in case a problem presents itself to you. However, in the digital world, you have the […]
How to Build a Multilingual Website for Global Markets
To reach foreign customers in the global marketplace with sustainable product and marketing content delivery, your website will be one of the first items on your localization agenda. Under the weight of national legislation, local preferences, cultural specifics, as well the continuous need for product and security updates, implementing a multilingual website can be quite […]
5 Ways Poor Translation Affects Ecommerce
The ecommerce industry just keeps getting bigger. There will always be a place for traditional retail, but the level of convenience pioneered by Amazon has changed the game — and there’s no putting that genie back in its bottle. Throughout the world, countless stores battle for online retail supremacy, determined to outperform their rivals and […]
8 Reasons Your Business Needs A Multilingual Marketing Strategy
As a business owner, your goal is to achieve as much success as possible, but adding another marketing strategy to your plan may seem like an initiative that is too large to tackle. However, a multilingual marketing strategy can be the missing link for your company to reach your corporate goals. The majority of companies […]
7 Translation Marketing Blunders That Cost Millions
In the 21st century, the business world is more competitive than ever before. The Internet has made it easier to reach a larger audience, but at the same time, companies must ensure that their message is accurate as they try to reach new markets. As the world continues to be more interconnected, companies need to […]
How to Translate a website and attract customers worldwide
In these days, the world’s largest brands are looking for ways to increase their profits by selling their goods and services across borders. For example, there are Chinese companies who want to export their products or their digital services to Brazil. This may seemed to be out of sense in the past, but nowadays, it […]